WOMEN NOT OBJECTS
Launched in January, 2016, #WomenNotObjects is a women’s advocacy campaign to shake up the advertising industry.
The brainchild of ad industry exec Madonna Badger, Chief Creative Officer and Founder of Badger & Winters, the campaign was designed to spur conversation around the objectification of women in advertising.
Madonna Badger was the creative director behind the original Calvin Klein underwear ads in the 90’s. 25 years later, women are increasingly being objectified everywhere we look.
DELIVERY RESULTS IN JUST 2.5 WEEKS:
40 Million social reach
Over 18,000 social mentions
Over 380 Million media impressions
3 organic celebrity posts
Over 1.45 million views
Global reach with coverage in over 150 countries