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OB COMPLETE NUTRITION

On behalf of The OB Complete® family of prenatal dietary supplements, Rebel Gail partnered with Rebecca Scritchfield, MA, RD, to develop a comprehensive nutrition program to help guide them through each stage of their pregnancy. This program was designed to take the guesswork out of the mix for moms-to-be and provide valuable and practical information physicians could offer their patients searching for healthy nutritional options.

From prenatal health and nutrition, to postnatal well-being, the program includes the essentials on what is needed to nourish mom and baby.

With the help of Rebecca, registered dietitian nutritionist, certified exercise physiologist and the author of the book Body Kindness, the program provided women direct access to healthy recipes through an all-inclusive 7-day meal plan, nutritious snack options for nourishment on-the-go, and valuable pregnancy advice via seven short form videos. Rebel Gail launched the new content on the Brand’s new website, OBComplete.com

The OB Complete Nutrition program provides a multifaceted consumer experience and was the first of its kind to be offered by any prescription prenatal vitamin brand.

CAMPAIGN RESULTS

in the first 60 Days following launch:

  • More than 2,700 nutrition program page views 

  • The average time spent on each page of the OB Complete Nutrition Program ranged from :57 – 3:34!

  • 122 total video views