January 15, 2019

When we started out over three years ago I never could have imagined being named one of the most powerful beauty PR firms so quickly. But, that is exactly what the NY Observer has named us. Without submitting for it or knowing anything about it, we got the best surpris...

September 27, 2018

We’ve all heard how important influencer marketing is to the success of a brand. It can help create brand awareness, generate a higher ROI and gain access to a larger audience. So, when Rebel Gail began curating the guest list for our ASDSSkinnovation event we knew how...

August 28, 2018

When we’re pitching new business I always get the same question: What makes you different? It’s always a hard question to answer and in many ways a lot of the communications agencies out there are the same. Most agencies worth anything will be able to claim relationshi...

February 22, 2018

In 2000, a friend in my daily yoga class handed me a book called The Diamond Cutter, The Buddha on Managing Your Business and Your Life. This person knew I had just started my first agency and thought I would really appreciate the perspective. My first thought was, “Hu...

February 1, 2018

 After 20 years in the PR/marketing business I’ve come to the conclusion that finding the right agency partnership for a business or brand is a lot like dating.  You start with some social/digital research, “stalking,” put out feelers, and maybe get a few recommendatio...

January 11, 2018

I’m sure you’ve heard the terms often used to describe millennials and Gen-Z: entitled, lazy, sheltered, narcissistic. However, dig a little deeper and other words will begin to surface -  ambitious, tech-savvy, idealistic and ethical. Recently, I had the chance to clo...

January 5, 2018

As an entrepreneur and a marketer, I’m consistently looking at brands that are “doing it differently” or as we like to say, “being a bit of a rebel.” It’s that rebellious spirit that we like to bring to our programs for our clients to help them stand out against their...

December 21, 2017

What sets us apart is our ability to impact people and communicate a brand message in the most relatable and authentic manner and not by the overuse of buzz words.

December 19, 2017

Social entrepreneurship is gaining steam. More companies are taking a hard look at their corporate purpose. They are seeking ways to impact the world around them, recognizing that being a good citizen ought to be as much a part of their business plan as turning a good...

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February 22, 2018

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