© 2019 REBEL GAIL. ALL RIGHTS RESERVED.

ACNE FREE

Rebel Gail began managing AcneFree social media in June 2017. The first goal was to grow the audience on channels that was very small and dormant for months. What we did:

  • Establishing content pillars, a content calendar, and a cadence for posting on multiple platforms

  • Launching influencer campaigns - both macroinfluencer and microinfluencer - to extend brand reach

  • Executing an acquisition sweepstakes for Back-to-School - #AcneFreeLife Sweepstakes. Consumers could win $1,000 and a year's supply of AcneFree products and earn entries for taking action on social media
     

DELIVERY

RESULTS:

Instagram grew followers 504% (548 to 3,313).
Facebook grew engagement by an average of 2,167%, 8,300 consumers entered the sweepstakes, creating a database of customers for future marketing.

Building an audience on social media requires strategy, creativity and a thorough understanding of consumer behavior. It’s crucial that content be relevant, brand-aligned, and speak to consumers' needs - ‘WIIFM’ (What’s in it for me?”).